There You Go Soda

“There You Go” started with a father, his daughter, and their shared love for soda. Every time she handed him something, she’d say, “There you go.” When he began naming flavors, she gave each fruit her own twist — child-like versions of the Spanish words she heard at home. Those became the personalities behind the brand: playful, family-driven, and full of life. I developed the character design, packaging, 3D animation, and brand identity, turning a family story into a visual world that feels as fun and heartfelt as it sounds.